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About
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Library: Email Marketing
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Email Marketing
Email Marketing Operational Resources
Federal email marketing laws establish operational compliance obligations involving sender transparency, suppression governance, subject line practices, affiliate oversight, disclosure requirements, and campaign management procedures. This section provides operational resources designed to help organizations operationalize email governance procedures and maintain defensible email marketing compliance operations.
For detailed implementation guidance, workflow templates, and regulator-ready documentation tools, visit the
CLIC
law
Email Marketing Compliance Library
.
FTC Approves New Rule Provision Under The CAN-SPAM Act (May 12, 2008)
FTC Released an Alert for Email Marketers Must Honor Unsubscribe Claims (April 2002)
Guide Concerning Use of the Word “Free” and Similar Representations (16 CFR PART 251) (November 10, 1971)
Rules Implementing the CAN-SPAM Act of 2003 (16 CFR Part 316)
FTC National Do Not Email Registry Report to Congress (June 2004)
CAN-SPAM Act ("Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003") (15 U.S.C §§ 7701-7713)
Final Rule for Definitions and Implementation Under the CAN-SPAM Act (16 CFR Part 316) (May 21, 2008)
FTC Released Final Rule for Label for Email Messages Containing Sexually Oriented Material (April 19, 2004)
Restrictions on Mobile Service Commercial Messages (47 CFR § 64.3100)
FTC Released the Guide for The CAN-SPAM Act: Requirements for Commercial Emailers (April 2004)
CAN-SPAM Rule (16 CFR Part 316) (May 21, 2008)
FTC Released the Guide for CAN-SPAM Act: A Compliance Guide for Business (September 2009)
Affiliate Marketing Rule in the Fair Credit Reporting Act (16 CFR Part 680) (2021)