State laws can impose additional requirements on commercial email marketing beyond federal CAN-SPAM requirements. Depending on the jurisdiction, state laws may address deceptive or misleading email practices, sender information, subject lines, unsolicited commercial messages, consent, and other electronic marketing practices.
Use these resources to research state email marketing laws, review applicable regulatory requirements and guidance, and identify state-specific email marketing issues that may warrant additional compliance analysis.
Need Help Putting the Requirements Into Practice?
CLIClaw’s Email Marketing Compliance Library provides practical compliance solutions and implementation tools to help organizations understand email marketing requirements, build and implement compliance processes, manage lists and suppression practices, oversee affiliates and third parties, and prepare for audits, complaints, and litigation.
