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Library: Advertising
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Advertising
Advertising Operational Resources
Federal advertising laws establish operational compliance obligations involving claim substantiation, disclosure governance, deceptive marketing practices, affiliate oversight, promotional transparency, and consumer protection standards. This section provides operational resources designed to help organizations strengthen advertising governance procedures, operationalize review workflows, and maintain defensible advertising compliance operations.
For detailed implementation guidance, workflow templates, and regulator-ready documentation tools, visit the
CLIC
law
Marketing Compliance Library
.
Junk Fax Prevention Act of 2005 ("JFPA")
FTC Released a Guide Electronic Commerce: Selling Internationally A Guide for Businesses (March 2000)
FTC Released a Guide for .com Disclosures: How to Make Effective Disclosures in Digital Advertising (March 2013)
FTC Guide Advertising and Marketing on the Internet- The Rules of the Road (December 2000)
FTC Released a Guide Dietary Supplements: An Advertising Guide for Industry (April 2001)
Guides for the Advertising of Warranties and Guarantees (16 CFR PART 239) (May 1, 1985)
Guide Concerning Use of the Word “Free” and Similar Representations (16 CFR PART 251) (November 10, 1971)
Use of Prenotification Negative Option Plans (16 CFR Part 425) (August 20, 1998)
FTC Guide Advertising FAQ's: A Guide for Small Business (2001)
FTC Issued Policy Statement on Comparative Advertising (August 13, 1979)
FTC Issued Policy Statement on Deception (October 14, 1983)
FTC Guide Concerning the Use of Endorsements and Testimonials in Advertising (October 15, 2009)
FTC Released a Guide Big Print Little Print What's the Big Deal- How to Disclose Details (June 2000)
FTC Issued Policy Statement on Unfairness (December 17, 1980)
FTC Proposed Rule to Ban Deceptive Mortgage Ads (September 22, 2010)
Guides Against Deceptive Pricing (16 CFR PART 233) (November 8, 1967)
Mortgage Acts and Practices—Advertising Rule (16 CFR Part 321)
Mail, Internet, or Telephone Order Merchandise Rule (16 CFR Part 435) (September 17, 2014)
FTC Released Final Rule for Label for Email Messages Containing Sexually Oriented Material (April 19, 2004)
FTC Approves iKeepSafe COPPA “Safe Harbor” Oversight Program (August 6, 2014)
Fair Packaging and Labeling Act (16 C.F.R. Part 500)
FTC Amends Fair Packaging and Labeling Act Rule (September 28, 2015)
FTC Released an Article Planning a Social Media Marketing Campaign? Read this first. (November 13, 2018)
FTC Released a Guide for .com Disclosures: Make a Disclosure Clear and Conspicuous (March 2013)
FTC Released a Guide for .com Disclosures: Proximity and Placement (March 2013)
FTC Released a Guide for .com Disclosures: Hyperlinking to a Disclosure (March 2013)
FTC Released a Guide for .com Disclosures: Using High Tech Methods for Proximity and Placement (March 2013)
FTC Released a Guide for .com Disclosures: Evaluating Proximity in Space-Constrained Ads (March 2013)
FTC Released a Guide for .com Disclosures: Prominence (March 2013)
FTC Released a Guide for .com Disclosures: Distracting Factors in Ads (March 2013)
FTC Released a Guide for .com Disclosures: Advertising Disclosures- Repetition (March 2013)
FTC Released a Guide for .com Disclosures: Multimedia Messages and Campaigns (March 2013)
FTC Released a Guide for .com Disclosures: Understandable Language (March 2013)
FTC Released a Guide Voluntary Guidelines for Providers of Weight Loss Products or Services (February 1999)
FTC Released a Guide Marketing Your Mobile App: Get It Right from the Start (April 2013)
FTC Released an Article Keeping Up with the Online Advertising Industry (April 21, 2016)
Consumer Review Fairness Act of 2016 ("CRFA") (15 U.S.C. § 45b)
Restrictions on Mobile Service Commercial Messages (47 CFR § 64.3100)
Guides Against Bait Advertising (16 CFR Part 238) (November 8, 1967)
FTC Issued New Rule Strengthening Consumer Protections Against Deceptive Mortgage Advertisements (July 19, 2011)
Mortgage Acts and Practices-Advertising (Regulation N)
FTC Issues New Rule Strengthening Consumer Protections Against Deceptive Mortgage Advertisements (July 19, 2011)
FTC Issued Policy Statement Regarding Advertising Substantiation (November 23, 1984)
FTC Issued Enforcement Policy Statement Addressing “Native” Advertising and Deceptively Formatted Advertisements (December 2015)
FTC Released a Guide Ads for Business Opportunities: How to Detect Deception (December 2006)
The FTC Put Hundreds of Businesses on Notice about Fake Reviews and Other Misleading Endorsements (October 13, 2021)
FTC Announced a Coronavirus (COVID-19) Crackdown (April 14, 2020)
Affiliate Marketing Rule in the Fair Credit Reporting Act (16 CFR Part 680) (2021)
The FTC Released an Article One for the money: Latest Notice of Penalty Offenses takes on deceptive money-making claims (October 26, 2021)
FTC Issued an Enforcement Policy Statement on U.S. Origin Claims (December 1, 1997)
FTC Guide Consumer Review Fairness Act: What Businesses Need to Know (February 2017)
FTC Guide Soliciting and Paying for Online Reviews: A Guide for Marketers (January 2022)
FTC Released a Guide Featuring Online Customer Reviews: A Guide for Platforms (January 2022)
FTC Released a Guide Health Products Compliance Guidance (December 2022)
FTC Announces New Business Guidance for Marketers and Sellers of Health Products (2022)
The FTC Announced Proposed Rule Banning Fake Reviews and Testimonials (2023)
The FTC Announced Updated Advertising Guides to Combat Deceptive Reviews and Endorsements (June 29, 2023)
Guides Concerning the Use of Endorsements and Testimonials in Advertising (16 CFR Part 255) (as of July 26, 2023)
INFORM Consumers Act (15 U.S.C. § 45f) (2023)
Trade Regulation Rule on the Use of Consumer Reviews and Testimonials (16 CFR PART 465) (August 14, 2024)
Trade Regulation Rule on Impersonation of Government and Businesses (16 CFR PART 461) (March 1, 2024)
FTC Business Blog Acc-cen-tuate the negative? (July 29, 2014)