Master Legal Compliance for Your Email Marketing Campaigns.
Sending promotional emails without a clear understanding of legal requirements can expose businesses to regulatory risk. U.S. laws such as the CAN-SPAM Act, Federal Trade Commission (“FTC”) guidelines, and California Business and Professions Code impose specific obligations on commercial email practices.
Our video training program offers a practical introduction to the legal standards governing email marketing. It provides foundational legal knowledge for professionals responsible for sending marketing emails, with a focus on accuracy, accountability, and regulatory compliance.
Included in this training:
Overview of the CAN-SPAM Act and FTC requirements for commercial emails.
Instructions for managing unsubscribe requests and consent practices.
Summary of California-specific rules under the Business and Professions Code.
Guidelines for structuring compliant email content and disclosures.
Practical compliance tips for routine marketing operations.
