California’s Crackdown on Data Brokers Continues

Home » California’s Crackdown on Data Brokers Continues

The California Privacy Protection Agency (“CPPA”) is taking a hard stance on data brokers who fail to comply with the state’s data privacy laws. On January 29, 2025, the CPPA announced a settlement with Key Marketing Advantage, LLC (“KMA”), a Connecticut-based data broker, over violations of the California Delete Act. This marks the fifth settlement […]

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