The Federal Trade Commission’s ("FTC") stance pertaining to claims substantiation applies to all advertisers and the $40 million settlement made earlier this year by Skechers, is an example of the FTC’s rigorous approach to consumer protection.
Skechers’ failure regarding disclosure to consumers of facts that were considered to be material information was found to be in violation of the FTC’s claim substantiation requirements:
Don’t Say It Unless You Can Prove It...FTC Enforcement on Claims Substantiation
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