The Cost of Deceptive Marketing and Lessons from the FTC Settlement on Free Trial Offers

The Cost of Deceptive Marketing and Lessons from the FTC Settlement on Free Trial Offers November 19, 2009 In recent years, the rise of "free trial" offers has become a common tactic for marketers, especially in the health and wellness sector. These promotions often promise consumers a risk-free trial of products such as smoking cessation […]

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