What Should I Tell My Clients About AI Use in Campaigns?

Do: Be transparent: let clients know where and how AI is used (subject lines, content drafting, send‑time optimization, segmentation). Offer toggles so clients can opt out of AI‑generated content if they have higher risk tolerance concerns (regulated industries, financial/health clients). Provide basic guidance: “Review all AI‑generated copy before sending; you remain responsible for claims and […]

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