How Should Advertisers and Affiliates Use AI Safely?

Do: Require affiliates to clearly disclose when interactions are with a bot or AI assistant, especially in CA, NJ, ME, TX, and UT. Treat AI‑generated reviews, testimonials, or “conversational selling” as advertising that must be truthful, not misleading, and consistent with your main brand disclosures. Include contract terms that: Ban undisclosed bots for sales or […]

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