How Should Email Marketers Use AI Safely?

Do: Treat AI‑driven segmentation and personalization as profiling, and honor state‑level opt‑outs of targeted advertising where applicable. Build internal checks so AI‑generated subject lines and offers remain truthful, non‑deceptive, and not targeted in ways that unfairly exclude or exploit protected groups. Document any AI that adjusts send‑time, frequency, or offers based on behavioral profiles, so […]

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