The Best Way to Avoid Head Lice is to Avoid Head to Head Contact… The Best Way to Avoid an FTC Fine is…. Claim Substantiation…Claim Substantiation….

The Best Way to Avoid Head Lice is to Avoid Head to Head Contact… The Best Way to Avoid an FTC Fine is…. Claim Substantiation…Claim Substantiation…. By: Linda Goodman On September 16th the Federal Trade Commission (“FTC”) charged Lornamead, Inc. with deceiving consumers with exaggerated claims that its “Lice Shield” shampoo, stick, and spray products […]

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