FTC v. F9 Advertising, LLC, et al. (Negative Option, Deceptive Marketing)

The Federal Trade Commission (“FTC”) has taken action against Gopalkrishna Pai and his companies for using deceptive online marketing practices related to “free trial” offers for skin care products. Between 2016 and 2017, Pai’s companies marketed products such as Vita Luminance and Regenelift, offering them for nominal shipping fees, typically around $4.99. FTC V. F9 […]

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