Understanding FTC Compliance for Nutraceutical Products Sold via Rebill Models.
If you’re marketing supplements or wellness products with recurring billing, you’re in a regulatory hot zone.
Our guide provides a clear understanding of the Federal Trade Commission (“FTC”) regulations applicable to marketing nutraceutical and wellness products that are sold through automatic shipment and recurring billing (rebill) models. It is intended to support marketers, advertisers, and media buyers in structuring compliant marketing campaigns that minimize legal risks.
What This Guide Covers:
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A detailed explanation of the FTC’s requirements related to advertising nutraceutical products under rebill and negative option billing models.
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Step-by-step guidance on presenting recurring billing offers clearly and transparently, including necessary disclosures regarding pricing, billing frequency, and cancellation rights.
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Best practices to avoid deceptive advertising, misleading claims, and other legal pitfalls commonly associated with nutraceutical marketing.
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Practical advice on crafting compliant promotional materials that balance effective marketing with regulatory compliance.
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Emphasis on transparency with consumers about billing practices, product representations, and their rights to cancel subscriptions or rebill arrangements.