Affiliate email marketing is a marketing model in which affiliates, publishers, affiliate networks, lead generators, or other third parties send promotional emails to recipients in order to generate leads, sales, or other conversions for a company. Because third parties are involved, organizations may face compliance, contractual, reputational, and operational risks if affiliate activities are not properly governed.
This FAQ is provided for general informational purposes only and is not legal advice. It is intended as a starting point for understanding the issues discussed and should not be relied on as a substitute for advice from qualified legal counsel.