Google No Longer provides “Service Provider” status for Cross-Context Behavioral Marketing

Google No Longer provides “Service Provider” status for Cross-Context Behavioral Marketing By: Linda Goodman Google is now changing its data processing contract (https://business.safety.google/usaprivacyaddendum/) to disclaimed “service provider” status as a result of the CPRA.  Starting July 1, 2023, Google will no longer act as a service provider (in California) under the California Privacy Rights and Enforcement […]

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