Campaign Approval & Pre-Send Review SOP

The Campaign Approval & Pre-Send Review SOP establishes the required workflow for reviewing, approving, and validating campaigns before deployment to ensure accuracy, compliance, and defensibility.

Includes:

• Campaign intake and risk classification.

• Pre-send validation controls and approval workflows.

• Legal/compliance escalation triggers.

• Final validation and release controls.

• Documentation and audit requirements.

Ensures every campaign is reviewed, approved, and documented before launch, reducing risk and preventing non-compliant sends.

To be used with our CLIClaw Email Marketing Compliance Program.